In the course of developing their projects, almost all founders sooner or later think about getting outside help. Many manage to find one or more mentors who are willing to share their experience and insights (sometimes even altruistically), but as a rule, these mentors have narrow expertise.
To correctly interpret the results on small amounts of traffic, it's best to test one thing at a time. For example, if you're testing creatives, the page that gets clicked on is the same for all creatives. Conversely, if the effective creatives are defined, you can test different pages.
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